Est. 2026 · New York City

Where Every Pint Becomes A Game

Split It takes the proven psychology behind the "Splitting the G" trend and makes it universal. Any beer. Any bar. Any night out.

Next Round on You
Split It
Finish Your Drink
Partner Your Bar How It Works

The Game

Simple Enough for a Coaster to Explain

Blue Line

Next Round
On You

If your drink level lands on the blue line, you're buying the next round for the group.

Black Line

Split It —
Everyone Pays

If your drink level lands on the black lineCongrats! You've split it!

Red Line

Finish Your
Drink

If your drink level lands on the red line, bottoms up — finish your drink! Miss all three lines? No consequence, try again on the next beer!

The Product

Custom Branded.
Built to Drive Orders.

The Glass

Split It pint glass

The Coaster

Split It coaster

The Split It Glass

Blue line — printed 2" below the lip. Land here and you're buying the next round.

Black line — the safe zone. Land here and everyone splits the bill.

Red line — near the bottom. Land here and it's bottoms up.

16oz pint glass — custom screen-printed with the Split It logo and all three lines around the full circumference.

Coasters included — explain the rules so bartenders don't have to.

Get In Touch

Ready to Bring Split It to Your Bar?

Whether you're a bar owner interested in the pilot program or just want to learn more, we'd love to hear from you.